Expert guidance for Mendocino and Lake County businesses.

Confidential, no-cost advising for small business owners in Mendocino and Lake Counties. Tell us what you’re working on and we’ll find the right advisor.

How It Works

How we match you with an advisor.

Fill out a short form about your business. West Center staff review every submission personally and connect you with the right advisor.

01

Tell us about your business

Answer a few questions about your business, your goals, and where you’re located.

02

Get matched

West Center staff go through your answers and select an advisor based on your goals and your industry.

03

Meet your advisor

Sit down with your advisor, in person or by phone, and talk through your business: where it stands, what’s working, and what isn’t.

04

Leave with a plan

Leave with a concrete action plan. Your advisor stays accessible as your business changes.

“Before West Center, I was figuring everything out alone. Having a dedicated advisor to bounce ideas off of gave me the confidence to finally hire my first employee.”

Maria S.Business Owner, Mendocino County
Our Advisors

Advisors rooted in Mendocino and Lake Counties.

Former business owners, financial specialists, and industry veterans. West Center staff review every request personally and select your advisor based on your business and goals.

Sandra Beaton
Sandra BeatonBusiness Advisor
Kira Wojack
Kira WojackMarketing & Social Media
Paul Bozzo
Paul BozzoAdvisor
Rachel Clark
Rachel ClarkAdvisor
Al Gohary
Al GoharyBusiness Advisor
Baqi Kopelman
Baqi KopelmanMarketing & Advertising
Tito Leal
Tito LealAdvisor
Marinela Miclea
Marinela MicleaMarketing & Social Media
Anni Minuzzo
Anni MinuzzoSpecialty Foods
Elizabeth Pena
Elizabeth PenaAdvisor
Julia Siderakis
Julia SiderakisBusiness Advisor
Richard Strezo
Richard StrezoAdvisor
Daniela Tallman
Daniela TallmanAdvisor
George Verástegui
George VerásteguiGeneralist · Spanish Speaker
Clarissa Hernlund
Clarissa HernlundAdvisor
Who This Is For

Free advising for Mendocino and Lake County businesses.

West Center is SBA-funded, so advising costs you nothing. You don’t need a certain revenue level or years in business. Fill out a short form and we’ll take it from there.

Contact Us

We'd love to hear from you.

Whether you have a question or are ready to get started — reach out and we'll get back to you.

Illustration of woman holding a clipboard standing in front of a store.